It is crucial to know who you are hoping to attract to your course:
In this post I’ll use some of the info from the BUILDING GROUPS post because I partly covered this topic there.
What to prepare:
The best shot is your community – your past and current clients and your followers, tell them personally or virtually
80% of people first need to hear about you, build trust and then you can sell to them. But it is very smart to grow your community by attracting new potential clients. And always keep in mind, not to waste your energy, where your ideal client is – is it on Facebook, IG, Linkedin, Youtube, Tiktok, offline events, conferences,…?
With group courses I run in trimester cycles – autumn, spring and summer and I always start marketing the longer group courses for the next trimester as soon as I get my courses up and running.
Usually it’s one month after they start. So I’ll be teaching autumn courses from the beginning of October and start preparing and marketing the spring ones (which start at the beginning of February) around beginning – mid November.
With shorter courses (weekend, one-week, 5-week) I try to stick to 3 months before they start. When I forget (I am only human) and it’s less than 3 months, it is more difficult to fill up the course.
But it’s not a rule, when you manage to create mementum, it can be filled up in a couple of hours since the first idea. Last year this happened to me with online kids course (the parents needed help fast) and in the autumn with Zoom courses for women (they were stuck at home with little socializing and were going crazy).
When I have a new idea, I usually start on my FB profile or even Stories. Sometimes I manage to create the above mentioned mementum.
Talk about your work anytime and anywhere, with anyone
Don’t be afaid, when you sound excited and natural it will be also great community and brand building.
This is a whole area where I can’t help much because I don’t really create paid info products. I only have a few free ones (see the section Ke stažení on my www).
However paid info products are a great way to support your income passively and build more trust. Long overdue in my case.
This will be the topic in the autumn!